Take a glimpse into the pure, fanciful world in the eyes of five-year-old Alaia with the Alaia x Steiff Panda Bearry Cute.

World-renowned toy manufacturer Steiff has teamed up with Alaia Chen—daughter of the multi-hyphenate Edison Chen—to recreate the classic Teddy Bear into a one-of-a-kind plush panda. Named Alaia x Steiff Panda Bearry Cute, this whimsical panda bear is made based on the young creator's imaginative drawings, with gleaming eyes made in her favorite shades of pink and violet, and pink furry ears adorned with an enchanting floral. Bejeweled and crowned for an added sense of flair and royalty, the Panda Bearry Cute is confident, perky, and everything Alaia aspires to be.

Completing the design, '2022' and 'Alaia' can be found embroidered against silky smooth RMS-certified mohair under each foot. Sewn in Alaia's handwriting, the signature commemorates this unique collaboration that will undoubtedly tickle your sense of childlike wonder. 

With only a limited quantity available worldwide, the 23cm five-way jointed Alaia x Steiff Panda Bearry Cute comes with a gold-plated Button In Ear tag on its left, attached with red on white label that instantly reveals its exclusive, limited edition status. An owner certificate shall also be enclosed with each bear, ensuring its authenticity and special status as a limited Steiff creation.

Celebrating the launch of her first Steiff creation, Alaia, with the help of Edison Chen, prepared a video to share with us a festive story featuring Panda Bearry Cute.

The limited edition Alaia x Steiff Panda Bearry Cute will arrive at select JUICE selling doors worldwide from December 22.