FIRST LOOK: ALCHEMIST SPRING SUMMER 2021 COLLECTION - GUESS USA & VISION STREET WEAR FEATURES
Introducing the newest Miami-based brand to come into JUICE's array of high-end streetwear brands, Alchemist. The brand began in 2006 as temporary store housing some of the most avant-garde labels of the decade - from Rick Owens, Undercover, and many other Japanese labels, Alchemist was the pioneer and brought them to, as some would say, the forefront of the US fashion market.
Alchemist, in a make or break moment, moved into a more unique space during the recession in the late '2000s, sparking one of the coolest collaborative venues to ever grace mankind -Level 5. Collaborative projects that have come out of the store include the Chrome Heart Barbie Retrospective which entailed the human-sized Barbie dolls styled in Chrome Heart's apparel, a PEACEMINUSONE pop-up hosted by G-Dragon himself and many other notable collaborations (you can check them out on their website).
Alchemist's in-house brand is only its most recent endeavour and because of the brand's huge love from friends, family and supporters, it was able to grow into what is is now. Having had previous collections worn by the likes of Swae Lee, 2Chainz, Young Thug, Teyanna Taylor, Offset and even Playboi Carti. Its most recent Spring Summer 21 collection 'Shit Happens', feature collaborations with GUESS? USA and iconic OG skateboard brand Vision Street Wear showcasing the brand's high quality, artisanal apparel.
Take a look at Alchemist's Spring/Summer 2021 release below!
Available now at JUICE Causeway Bay and online at JUICESTORE.COM!