CLOT announces the official launch of its Fall Winter 2024 "Life is a Movie" collection, a heartfelt tribute to the iconic legends of Hong Kong. These legends, who made remarkable contributions to Chinese culture in the 1980s and 1990s, have profoundly impacted Chinese audiences, evoking a sense of nostalgia and connection that is beautifully reflected in this collection.

CLOT's Fall Winter 2024 collection takes inspiration from iconic moments featuring Hong Kong pop culture legends Anita Mui, Leslie Cheung, and some of Hong Kong's biggest stars of the 80s. These renowned figures have become icons for countless people with their bold and unique charisma and works that transcend language and cultural boundaries in music and cinema, portraying numerous iconic roles on screen. The collection graphics reference key styles worn by the stars in the 80s to 90s, like varsity sweatshirts that fuse the names of ANITA and LESLIE,  influential Cantonese movies, and album cover art, highlighting the golden age of Hong Kong cinema with trendy aesthetics.

The new collection arrives in darker shades of brown, olive, cream, black, and navy, complemented with neutral hues using an assortment of textures and materials such as wool, woven pinstripe fabrics, quick-drying polyester, and denim on a range of casual silhouettes and T-shirts, shirts, sweatshirts, outerwear, pants, and accessories.

The long-sleeved sweatshirt, chinos, and down jacket are embellished with paisley rivets, giving the items a unique style and texture. The Track Jacket and Pants set features a patchwork of different materials and fabrics, blending modern athleisure with traditional Chinese elements for everyday wear. Inspired by traditional Chinese decorative arts, some of the buttons and embroideries use details such as auspicious clouds and Chinese totems, which are a perfect blend of traditional and modern trends, adding a unique cultural depth and fashion attitude to the collection. Classic Chinese phrases such as "Life is a Movie" (人生如戲), "High-class Anti-Fashion" (高級反流行), are also used throughout the collection, adding a playful touch to the Fall Winter season.

The CLOT Fall Winter 2024 collection is scheduled to launch at JUICE locations worldwide and online, with bi-weekly releases from August 30, 2024. Follow @CLOT and @JUICESTORE social media channels for instant updates.

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