“COLOR YOUR WORLD” POLAROID 600 SILK ROYALE COLLECTION
CLOT takes its signature Silk Royale print and revamps one of the most famous cameras in history - the Polaroid 600. Available in three different colorways (Royale University Blue Silk, Rose Gold Silk and Black Silk) the cult-favorite camera is completely refurbished and maintains its iconic retro shape with a CLOT twist. Moreover, each colorway features a unique color flash filter corresponding to its colorway (Black Silk with a black flash filter, Rose Gold Silk with a pink flash filter, Royale University Blue Silk with a blue flash filter). Color your world with one click.
A fan and a longtime user of Polaroid cameras, CLOT creative director Edison Chen collects Polaroid cameras and wanted a way to make the CLOT Polaroid 600 unique, “We wanted to give an extra dimension of design to the camera, most other people only work with the shell [when customizing the Polaroid] but I’m such a Polaroid fan that I needed to figure out how to be different from any other machine.” Following our CLOT x Nike Silk Air Force 1 Series, the cameras continue the legacy of the Royale University Blue, Rose Gold and Black silk. For the campaign, Edison Chen enlisted famed photographer Kenneth Cappello, up-and-coming photographer Liu Shuwei and himself to shoot with the cameras.
The CLOT x Polaroid 600 cameras are carefully refurbished by Polab HK and will be available starting September 30 at JUICE locations worldwide.