HOOD BY AIR TO LAUNCH JUICE EXCLUSIVE CAPSULE COLLECTION
Wildly celebrated for its unapologetically countercultural perspective and finger-on-the-pulse attitude, NYC-based luxury streetwear brand Hood By Air has always been loved for its underground aesthetic that takes you from the club to the runway. Following an anticipated relaunch in 2020, the brand is back at it again, and is sending extra love this season to its loyal supporters at JUICE with an exclusive capsule collection.
Dropping in an exclusive lilac colorway—JUICE and CLOT Founder Edison Chen’s favorite hue—the six-piece capsule collection ranges from T-shirt to long sleeve tees, hoodie and cap, all featuring relaxed cuts and genderfluid silhouettes, topped with signature box logos and iconic graphics including the number “69” and bullseye. Dialing up the hype, Edison Chen has personally modeled the collection in a photoshoot, where he styled the capsule creations with pieces from his own wardrobe.
The JUICE Exclusive Hood by Air capsule collection is set to launch at select JUICE locations worldwide and on JUICESTORE.COM from August 5, 2022.