RECAP: A Night of Celebration at CLOT's 凝結冰室 Cafe Pop-up
On October 31, 2024, CLOT's cafe pop-up "凝結冰室" concluded its month-long celebration, marking the final day of an engaging experience that highlighted the intersection of culture and fashion. The pop-up, which officially opened on October 11, brought together fans of Hong Kong's rich café culture and unveiled the CLOT Superstar by Edison Chen "Milk Tea".
The pop-up itself was a carefully curated space that reflected the charm of traditional Cha Chaan Tengs. Featuring retro mosaic tiles, vibrant neon signage, and a nostalgic ambiance, the design transported guests to the heart of Hong Kong's café scene offering CLOT special meal sets until the end of October.
A limited-time pop-up store offered exclusive merchandise inspired by the café theme, allowing attendees to take home a piece of the experience. Offerings included apparel, accessories, and themed tableware that echoed the aesthetics of Cha Chaan Teng.
Before the afterparty on October 11, guests gathered for an exclusive presentation of CLOT's upcoming releases, including the much-anticipated CLOT Spring Summer 2025 collection. Models, acting as Cha Chaan Teng servers, served classic Milk Tea and Pineapple Buns, immersing attendees in the café culture of Hong Kong, setting the tone for the evening as they wore the upcoming designs from CLOT and CLOT x adidas Originals.
Following the presentation, the afterparty kicked off with music, food and early-access to the pop-up merchandise store. Attendees celebrated the rich traditions of Cha Chaan Teng whilst embracing modern culture and cultural fusion.
The Don Julio Experience
A highlight of the evening was the Don Julio booth, a key sponsor that added a sophisticated touch to the celebration. The booth's vibrant design drew guests in, offering an exclusive selection of cocktails that showcased the craftsmanship and quality of Don Julio tequila. Each cocktail was carefully crafted to honor the spirit’s heritage and elevate the guest experience.
唐·胡里奥·瑪格麗特 (Don Julio Margarita):
This cocktail featured a masterful balance of sweet, sour, and salty elements. The crisp purity of Don Julio Blanco tequila harmonized with vibrant citrus notes, creating a refreshing drink that captivated the palate.
唐·胡里奥·帕洛瑪 (Don Julio Paloma):
A refreshing blend, this cocktail highlighted the herbal notes of 100% blue agave Don Julio Blanco tequila. Its delightful tartness and enchanting finish made it a crowd favorite, offering a taste of sophistication.
唐·胡里奥·冰啤冷萃 (Don Julio Cold Brew):
Rich and full-bodied, this cocktail captivated guests with its complex layers and lingering fruity, coffee aromas. The smooth texture showcased the depth of flavor that Don Julio Reposado tequila delivers, making it an unforgettable choice for attendees.
唐·檸茶 (Don Julio Lemon Tea):
Crisp and invigorating, this drink combined the subtle sweetness of Don Julio Blanco's 100% blue agave with zesty citrus notes of Hong Kong Cha Chaan Teng-style Lemon Tea. It offered a refreshing twist that perfectly captured the essence of a sunny afternoon in Hong Kong.
Each cocktail not only highlighted the versatility of Don Julio tequila but also complemented the lively atmosphere of the evening. The presence of Don Julio added a layer of sophistication, reinforcing the brand's commitment to quality and craftsmanship. Guests were treated to exclusive mini bottles of Don Julio 1942 as a special gift, adding a luxurious touch to the evening as they experienced the premium añejo tequila known for its smoothness and complexity.
Scroll down to watch a recap of the opening party and stay tuned to CLOT's social channels for more news and updates!